Alpine Destination Report 2027: Warth-Schröcken celebrates overall victory alongside Lech Zürs.
First place for Lech Zürs / Warth-Schröcken: In the Alpine Destination Report 2027 published by Prodinger Tourism Consultancy, the joint Arlberg destination has secured the overall victory amongst 26 leading Austrian mountain destinations. The region also tops the rankings in terms of tourist appeal and price levels. For Warth-Schröcken, this accolade is a special endorsement of its quality as a tourist destination, its alpine natural beauty and the collaborative efforts of all those involved.
Lech Zürs / Warth-Schröcken is Austria’s highest-ranked mountain destination.
The Alpine Destination Report 2027, published on 27 October 2026, examines the competitiveness of 26 Austrian mountain destinations. Lech Zürs / Warth-Schröcken took first place in the overall ranking, ahead of Kitzbühel Tourismus. Third place is shared by Ötztal Tourismus and St. Anton am Arlberg.
The results in the two sub-rankings attractiveness and price levels are particularly pleasing, with Lech Zürs / Warth-Schröcken also taking first place in each.
The assessment is based on three areas, each with a different weighting:
- Attractiveness (40 %): Factors include altitude, number of kilometres of slopes, number of days the slopes are open and guest reviews.
- Price level (40 per cent): Economic positioning, accommodation prices and tourism revenue potential.
- Supply and demand (20 per cent): Overnight stays, occupancy rates, capacity and seasonal trends.
This overall victory is a testament, in particular, to the high tourist appeal and strong economic standing of the joint Arlberg destination.
Angela Schwarzmann: “Winning the overall title makes us incredibly proud.”
For Angela Schwarzmann, Managing Director of Warth-Schröcken Tourism, this award is above all a testament to the shared commitment of the people in the region:
“Our greatest motivation is our connection to our region and the desire to work together with our hosts, partners and local people to make Warth-Schröcken a truly special holiday destination. We don’t just want to offer our guests a holiday; we want to provide unforgettable experiences, genuine encounters and the feeling that they’ve truly found a home away from home. In doing so, it’s important to us to preserve our unique natural environment, our traditions and the high quality of our region, and to develop them further with great passion. Winning the overall title makes us incredibly proud and shows that our joint efforts and solidarity are paying off. At the same time, it is a great source of motivation for us to continue on this path with enthusiasm and to continue shaping Warth-Schröcken with great passion in the future.”
Snow-covered winter landscape
Snow-covered winter landscape
Snow-covered winter landscape
Snow-covered winter landscape
Warth-Schröcken: Abundant snow and winter sports in the Arlberg region.
One of Warth-Schröcken’s particular strengths is its location in the snow-rich Alpine region between the Bregenzerwald, the Allgäu Alps and the Lechtal Alps.
For many years, the region has been regarded as one of the snowiest ski resorts in Europe. This is based, amongst other things, on a historical study by snowfall expert Fraser Wilkin, which was published in 2008. The study determined that Warth-Schröcken receives a long-term average annual fresh snowfall of around 10.70 metres.
Its geographical location favours frequent snowfall due to northerly wind-blocking conditions. Together with the numerous north-facing slopes, this creates favourable natural conditions for winter sports.
As part of Ski Arlberg, Warth-Schröcken also offers access to an extensive, interconnected ski area. The combination of alpine winter scenery, varied ski runs and a wide range of freeride opportunities makes the region an attractive base for a skiing holiday in the Arlberg.
Further information on snow conditions and historical snowfall figures:
A shared success for the entire tourism region.
First place in the Alpine Destination Report 2027 is more than just an accolade for tourism figures. It recognises the competitiveness of the Lech Zürs / Warth-Schröcken destination as a whole.
For Warth-Schröcken, this success also highlights the importance of collaboration between the tourism organisation, accommodation providers, mountain railways, partner businesses and the local community.
The award serves as an incentive to continue developing tourism quality, regional identity and unique nature experiences responsibly in the future.
Alpine Destination Report 2027: Sources and media reports.
Alpine Destination Report 2027: Overall victory for Lech Zürs / Warth-Schröcken.
On 27 October 2026, SALZBURG24 reported on the findings of the Alpine Destination Report 2027 and the Arlberg destination’s overall victory amongst 26 Austrian mountain regions surveyed.
Read the report on SALZBURG24
Lech Zürs / Warth-Schröcken leads ahead of Kitzbühel.
The official press release from Prodinger Tourism Consultancy dated 27 October 2026 explains the overall ranking, the three assessment categories and the methodology of the Alpine Destination Report 2027.
Go to the press release on APA-OTS